Competitive PR and Advertising Analysis
Your Problem
You need to demonstrate that you effectively leverage PR to get exposure and reduce ad spending.
Our Solution
A Microsoft Excel template to track your PR and advertising programs, and those of your top competitors, to determine Ad Spend/Ad Value Equivalency ratios. For background info, read our Executive Summary: Analyzing Competitive Ad vs. PR Spending. Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results.
Key Benefits
- provides visibility into competitor advertising/PR
- more accountability for the PR team
- automatically calculates ratios
- save 4 hours on formatting
- generates summary charts
