Advertisement Evaluation Matrix

Your Problem

You are looking to evaluate advertising concepts and need a structured way to evaluate your options.

Our Solution

We created the Advertisement Evaluation Matrix to provide you with a structured way to evaluate your advertising concept options. This evaluation tool considers the effectiveness of ad concepts based on:

• Engagement
• Credibility
• Impression
• Action-Oriented
• Significance
• Integrated
• Brand Attribute (Service)
• Brand Attribute (Quality)
• Brand Attribute (Innovation)

This tool provides a structured format to evaluate your options. For background info, read our Executive Summary: Assess Advertising Concept Effectiveness

Key Benefits

• a structured way to evaluate advertising concepts
• offers a great, visual presentation of data points
• saves 2 hours of writing/formatting

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Marketing Analysis