Marketing Automation Business Case

Your Problem

You need to get approval for starting a marketing automation project.

Our Solution

We created the Marketing Automation Business Case to help you create a business case for an investment in a Marketing Automation software solution. This template is a formal management communication document that provides an opportunity overview, key success factors, assumptions & decision-making criterion, business impact analysis, sensitivity analysis, risks, contingency plans, and action-oriented recommendations.

For background info, read our Executive Summary: Implementing a Marketing Automation Solution

Key Benefits

• increased credibility for the project manager
• comprehensive 9-page template
• support for budget approval
• save 4 hours on writing & formatting
• provides a real-world example

FAQs

What is a business case?

A document that explains why to invest in something.

Microsoft Word Document

Estimated Time Required: 6 Hours

Skills Required: Business Writing (Advanced)