Qualified Lead Definition Tool
Your Problem
You need to get agreement from sales and marketing on the definition of a 'lead'.
Our Solution
We created the Qualified Lead Definition Tool to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead. Be sure to customize the criteria to build consensus on the profile and activities of top prospects.
Key Benefits
- assesses prospects based on implicit and explicit criteria
- differentiates between Qualified Lead and Highly Qualified Lead
- rates company, contact, buying stage, and need
- considers recentness, activity, actions, and registration
- increases alignment between sales and marketing
