
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
You need to briefly outline your product marketing strategy.
We created the Product Marketing Objectives Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months. If a product was developed with a specific mission in mind, understand that mission and set your objectives accordingly. This Microsoft Excel worksheet includes examples of potential product marketing objectives that can be adjusted to suit your organization's needs.
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.