Advertisement Evaluation Matrix
Your Problem
You are looking to evaluate advertising concepts and need a structured way to evaluate your options.
Our Solution
We created the Advertisement Evaluation Matrix to provide you with a structured way to evaluate your advertising concept options. This evaluation tool considers the effectiveness of ad concepts based on:
- Engagement
- Credibility
- Impression
- Action-Oriented
- Significance
- Integrated
- Brand Attribute (Service)
- Brand Attribute (Quality)
- Brand Attribute (Innovation)
This tool provides a structured format to evaluate your options. For background info, read our Executive Summary: Assess Advertising Concept Effectiveness
Key Benefits
- a structured way to evaluate advertising concepts
- offers a great, visual presentation of data points
- saves 2 hours of writing/formatting
