Message Mapping Tool
Your Problem
You need to choose the right messages that have the most impact on your audience.
Our Solution
We created the Message Mapping Tool to document and assess the key messages that are important for your target audience to hear about your company or its products.
Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness, and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated.
Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results.
Key Benefits
- helps you prioritize all potential messages
- evaluate message effectiveness
- assess message credibility
- determine message resonance
- ranks & charts value for each message
