
Use this template to document your CRM program objectives, initiatives, measures, and targets.
You need to document your CRM program objectives, initiatives, measures, and targets for the next 12-18 months. It is important that you provide a summary of your company´s CRM program strategy.
We created the CRM Program Strategy Scorecard to help you document your CRM program objectives, initiatives, measures, and targets for the next 12-18 months. In this tool, each program has a key performance indicator and target timeframe associated with it. This is a great organizational tool to help you communicate what your strategy is when evaluating your company's CRM objectives.
Use this template to document your CRM program objectives, initiatives, measures, and targets.