Qualified Lead Definition Tool

Your Problem

You need to get agreement from sales and marketing on the definition of a 'lead'.

Our Solution

We created the Qualified Lead Definition Tool to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead. Be sure to customize the criteria to build consensus on the profile and activities of top prospects.

Key Benefits

• assesses prospects based on implicit and explicit criteria
• differentiates between Qualified Lead and Highly Qualified Lead
• rates company, contact, buying stage, and need
• considers recentness, activity, actions, and registration
• increases alignment between sales and marketing

Microsoft Word Document

Estimated Time Required: 2 Hours

Skills Required: Meeting Facilitation