From Big Data to Smart Data
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
In the field of analytics, just having big data is pretty meaningless. Guess what - most firms already have big data! But as this post states, very little of it gets exploited through analysis. Big data, particularly customer data, is one of the most underutilized assets in an organization.
Read the source article at Digital marketing strategy advice
