A/B Testing Strategies to Increase Engagement
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
We currently live in a world where we receive millions of marketing messages a day – whether it is through email, social, billboard, radio, etc. One of the best ways to make sure your message is one of the few (out of the millions) your audience engages with, you’ll need to become an A/B testing master.
This session take place on February 25th at our Marketing Technology Virtual Summit. In this session, you’ll learn:
- How to design and run effective A/B tests in your emails and landing pages
- How you can increase engagement with your A/B test results
- Testing ideas that you can start right away!
