How to Become the Customer's Key Resource #customerengagement #CESummit @salesforce @demandmetric

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

2014 is the year of the customer. Demand Metric has put a lot of stock into how we can prepare marketers to join the journey of Customer Engagement.

According to Joe Galvin, Chief Research Officer at MHI Research Institute, "Well-defined and executed customer engagement processes make it possible for the sales professional to not only win the business but also become a key resource and keep the customer over the long haul." Galvin's article, published on the Salesforce blog, highlights how organizations and sales professionals can better identify themselves as the best resource for customers.

Join us, here at Demand Metric, for our upcoming Customer Engagement Virtual Summit on September 24, 2014 to prepare your organization and sales professionals to become customer-centric. Sign up HERE!

Read the source article at Salesforce Blog

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