Don't neglect customer experience in B2B marketing
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
The customer experience is every bit as important in B2B as B2C. Those of us in B2B marketing can gain valuable insights from those in the B2C realm who are doing customer engagement right. This post suggests three things B2C experiences offer that your B2B customers might be missing.
Read the source article at Digital marketing strategy advice
