[New Research] Customer Lifecycle Marketing
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Customer lifecycle marketing has evolved as a holistic approach to marketing across each phase or stage of the lifecycle. Demand Metric and Salesforce Pardot recently conducted research to understand how widely the lifecycle marketing strategy is in use, examining the investment and results in each stage.
Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
Join this session on November 18th at 9:00 AM EST during our Marketing Automation Virtual Summit! We hope to see you there!
