How to Close The Gap Between Your 2015 Marketing Goals and Current Plans
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Planning for 2015? The knee jerk response is two-fold: 1) Assess the current year and take stock of wins, hits and misses. 2) Based on that performance set goals for next year. I'd like to challenge you to think differently. Rather than focusing on results, set your team on creating the journey your company, employees and customers will take this year. Instead of thinking, "what do we want to achieve?", consider, the process and the progression of each step along the way. It's amazing how that will focus your efforts. Demand Metric's Customer Engagement Virtual Summit can help. We hope to see you there.
