How Social Media has changed Public Relations

You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.

By Jesse Hopps

If you’re a Public Relations professional than I’m sure you already know that the PR landscape is changing and it’s primarily because of Social Media.

In order to overcome some of the obstacles associated with using Social Media for Public Relations, you need to know how to run a successful inbound PR campaign.

Due to the overwhelming response from our clients who are following the inbound marketing university classes, we’ve decided to post another video from Hubspot.

Listen to Todd Defren from SHIFT Communications discuss how mass media has changed and must now respond to the masses. His simple approach and detailed explanations are both easy to understand and informative (I’m sure his father would be proud).

Find out if your social media efforts make you a “Wallflower”, “Blowhard” or “One of Us” by checking out the video below:

If you're looking for some Social Media tools, check out our Social Media Resource Library @ www.demandmetric.com.