2011 Marketing Priorities and Plans (Free Webinar)
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
With the economy on an upswing, more than half of b-to-b marketers plan to boost their marketing budgets this year, according to BtoB's "2011 Outlook: Marketing Priorities and Plans" survey, released this month.
This webinar will feature top-line findings from the survey, as well as a panel discussion of marketing plans, trends and strategies for 2011 with three top marketers: Ken Aoki of Sybase, Paul Dunay of Avaya and John Kennedy of IBM. Moderated by BtoB Executive Editor Kate Maddox, the discussion will hone in on specific plans for different types of media, online marketing, social media marketing, ad campaigns and more.
Attend this webinar to learn:
- How three top b-to-b marketers plan to allocate their spending in 2011.
- Top goals of marketers for the year to come.
- Which media platforms marketers will be using and why.
- Key areas of online marketing for 2011, with a special focus on social media marketing.
Event Info:
Date: Wednesday, January 19, 2011
Time: 2:00 PM EST
Duration: 60 minutes
To register for this webinar, click here!
