Social Media Readiness Assessment
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Social Media Readiness Assessment - Use this tool to measure your organization’s readiness to implement a Social Media Program. This prescriptive self-assessment tool allows you to rate your compliance with best practices across the following dimensions: Senior Management Commitment, Social Media Knowledge, Customer Engagement, Competitive Insight, Staff & Resources, Plan & Channel Selection, Process Documentation, and Governance & Measurement. Once you have completed the assessment, you will immediately be provided with results and recommendations.
