10 Steps to Balancing Lead Quantity and Lead Quantity - November 19th @ 1pm ET
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Why are so many marketing organizations goaled on lead quantity and then slammed by sales for delivering leads that will never close? It’s because these organizations haven’t addressed the issue of balancing lead quantity and quality.
On November 19th, join Giles House, CMO of CallidusCloud, as he share a 10-step plan for balancing need for enough leads to fill the pipeline with sales’ desire for ready-to-buy leads. By establishing common definitions, using the right tools, and building features into your marketing campaigns that target quality leads, you can generate better leads and help sales and marketing alignment in your organization.
In this webinar, you’ll learn:
- Why it’s critical for sales and marketing to share the same data
- How optional fields in forms can enable qualified leads to identify themselves
- What to look for in each sales-rejected lead to improve lead quality
