Achieving Corporate Objectives

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

Benchmarking and Improving Your Business Performance

The purpose of this report is to provide guidance on implementing effective Enterprise Performance Management (EPM) - also known as Corporate Performance Management (CPM) or Business Performance Management (BPM) - and the corresponding capabilities and enabling technologies that help improve financial and operational control. Over 150 companies were surveyed between July and August of 2010 to identify best practices and current initiatives in corporate performance management. The top-performing companies demonstrated that to achieve a high-level of success in managing business performance, a strategic combination of process re-engineering and software automation should be implemented.

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Implementing business performance management can significantly improve operational and financial control, but many organizations lack the initiatives, capabilities and technological enablers to realize such opportunities. Organizations earning Best-in-Class status possess elaborate business performance management capabilities as defined by: a strong alignment of staff accountability to corporate objectives, and robust solutions that provide stakeholders with access to performance data and information for effective decision –making. The strategic actions of the Best-in-Class are identified in Figure 4 below.

How Demand Metric Can Help

If you need to improve your business performance management capabilities in order to improve operational and financial control, check out the following templates:

Business Objectives Template

Balanced Scorecard Strategy Template

Business Strategy PowerPoint Presentation

Business Strategy Metrics Dashboard

Strategic Project Rank Template

Core Competencies Assessment

Next Steps?

If you are currently a member of Demand Metric and would like to learn more about how you can read the rest of this Analyst Insight and get access to over 6500 additional reports in the Aberdeen Research Vault, click here.

To learn more about the Aberdeen Research Vault, click here.

To learn more about Demand Metric, click here.

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