Competitive Pricing and Value Analysis
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Competitive Pricing and Value Analysis - Our Competitive Value and Pricing Analysis Tool will help you determine your market position with regard to value, price and market share. Once you have selected and defined your value drivers, score your product/service against your competitors and use the positioning map to identify and analyze your position in the market.
