How to Evaluate Your Website

You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.

By Jesse Hopps

Download our Competitive Website Analysis Tool to evaluate the effectiveness of your website and your top two competitors.

We often hear comments like "our website stinks!" when talking to members about their online marketing initiatives. While I can't help but agree that most corporate websites could use a face-lift, I do believe that we are our own worst critics. One way that you can evaluate your website and help to justify budget for a website overhaul project is to conduct a website effectiveness evaluation. This is particularly useful in getting the attention of senior management if you conduct the same apples-to-apples comparison of your website in relation to your top competitors.

We created a very easy-to-use Competitive Website Analysis Tool to help you evaluate your website, report the results, and provide recommendations for improvement. Check out the video: