Case Study: eXpand Marketing

eXpand Marketing, led by Principal Nic Holmes, helps companies and their executive teams successfully move into new and adjacent markets, build market leading positions. Holmes also provides advisory services on the strategic timing to optimize the raising of finance, product development and on ultimately selling or licensing technology.

Holmes has over 20 years of consultancy experience, writing and presenting business plans for venture capitalists, raising funds and boot strapping businesses through their early markets while seeking market leading positions to attack mainstream customers. He became a Demand Metric member in early 2012 and currently uses the Demand Metric library, which contains over 350 marketing tools and templates, to help deliver value to his clients.

Demand Metric distills industry best practices into consultant-quality tools and templates. Even though consultants like Holmes are often sources of these best practices, Demand Metric eliminates the significant effort required to research, design and format tools. Instead, consultants like Holmes can simply download tools from the Demand Metric library, rebrand them and use them immediately. For consultants whose time is money, the value of a Demand Metric membership contributes directly to the bottom line.

“The Demand Metric tools are exceptionally useful,” said Holmes. “They are simple, well thought out and well designed. It would take me a long time to recreate them from scratch. Having access to them saves me a huge amount of time.”