Getting Cross-Cultural Teamwork Right
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage differences in time zones, cultures, and languages, cross-border collaborators often fail to reach shared understanding or common ground. They face conflicting group norms, practices, and expectations — all of which can cause severe fracturing along cultural lines.
