Mobile Marketing Risks

You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.

By Jesse Hopps

With any type of marketing campaign, there always exists inherent risks with the media you use. The same is true in mobile marketing, which has exploded in recent years. There are certain inherent risks involved with mobile marketing that many businesses do not anticipate or simply overlook.

How to Avoid Failure In Mobile Marketing

The fastest way to address mobile marketing risks is to perform a mobile marketing risk assessment. Our risk assessment tool is a template that will enable you to document all the risks that are involved in mobile marketing. It will assess the negative impact of your mobile marketing risks and the probability that they will occur. Lastly, it will enable you to create different risk mitigating plans based on the input of the information you provide.

The Format

The complexity of any mobile marketing risks assessment tool will determine how well people will be able to use it. In this case, you will be using a Microsoft Excel spreadsheet format which will allow you to do the following:

Describe the event
Predict the expected outcome
The impact that outcome will have
The probability that it is going to happen again based on a low, medium, and high rating scale

As mentioned above, you will be able to design and develop several mitigation plans for each risk or event.

How will You Benefit from Performing a Mobile Marketing Risk Assessment?

There are several ways in which you and your company can benefit from performing a mobile marketing risk assessment. The following are the primary benefits to be aware of when performing a mobile marketing risk assessment: