Estimating Website Design Costs
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
|
By Jesse Hopps
As a result of new technology and an increase in competition, the overall cost of a website has decreased significantly in recent years. However, the cost of development is still dependent on functional requirements for your organization.
An experienced developer can provide an estimate based on a breakdown of the hours required to meet your functional requirements. Although there is no standard when it comes to the hourly rate of developers, most charge $50-150/hour.
Cost Estimate Based on Project Size
Small Business
- Number of Pages - 5 to 16 Pages+
- Graphics - Mostly Stock Photos
- Flash - Little or none
- Functional Requirements - Web forms, Mostly Informational
- Programming - Mostly Templates
- Project Duration - 1 to 35 Days
- Cost Range - $300 to $6,000
Corporate
- Number of Pages - 25 to 1000 Pages+
- Graphics - Custom and Stock
- Flash - Heavy Use
- Functional Requirements - CMS, Ecommerce, Intranet, Search, SEO
- Programming - Moderate, Custom
- Project Duration - 10 to 90 Days
- Cost Range - $5,000 to $25,000
Enterprise
- Number of Pages - 20 to 2000 Pages+
- Graphics - Mostly Custom
- Flash - Advanced Use
- Functional Requirements - Dynamic, Interactivity, Database (ex. MySQL)
- Programming - Advanced, Custom
- Project Duration - 60 to 200 Days
- Cost Range - $6,000 to $50,000+
Action Plan:
- Locate Sample Web Sites and Find a Developer - Find a number of websites that appear to have the functionality you require and contact the developer to obtain high-level pricing information.
- Document your Requirements - Use Demand Metric's Web Requirements Document to specify your functional requirements.
- Prioritize your Requirements - Use Demand Metric's Web Requirements Prioritization Tool to distinguish between needs vs. wants.
- Obtain Quote - Submit your Website Design RFP and sample sites to trusted developers for a free, no obligation quote. You can also submit your requirements to sites like BuyerZone to obtain quotes from multiple sources.
- Develop your Website Budget - use Demand Metric's Website Budget Template to have your website project approved by senior management.
- Evaluate Vendors - using our Website Vendor Evaluation Matrix.
