The CIO's Role in Product Lifecycle Management

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

Facilitating “Great Product” Development to Drive Economic Recovery

With findings from the 2010 first quarter Aberdeen Business Review showing that executives are expecting revenue growth from new products, Product Lifecycle Management (PLM) has never been more crucial to business continuity and, as a result, has been swept onto the CIO's strategic agenda. To identify which strategies and tactics CIO's of the most successful manufacturers are doing to deploy, integrate and support PLM, Aberdeen conducted a study of over 160 manufacturers. This resulting report provides actionable guidance to CIO's to ensure they get the most business value out of PLM.

Featured Insight of the Day

Aberdeen’s research supports the conclusion that new product development will be a key to revenue growth in 2010. However, which pressures are driving the need for a better backbone for product development? The answers vary but in general are related to the impact of product development on business. See Figure 1 below for the Top Pressures Driving PLM Adoption.

How Demand Metric Can Help

If you need to improve your product development competencies, check out the following templates:

Product Development Schedule

Product Development Objectives Template

Supplier and Vendor Evaluation Template

Product Innovation Roadmap Template

Product Line GAP Analysis

Product Success Drivers Quadrant

Product Portfolio and Lifecycle Matrix

Next Steps?

If you are currently a member of Demand Metric and would like to learn more about how you can read the rest of this Analyst Insight and get access to over 6500 additional reports in the Aberdeen Research Vault, click here.

To learn more about the Aberdeen Research Vault, click here.

To learn more about Demand Metric, click here.

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