Engaging Your Audience With Video At Every Stage of the Customer's Journey
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
The traditional marketing funnel is dead. As modern marketers have become increasingly held to generating meaningful business results, the role of marketing has changed. The guiding force for today’s marketer is the customer's journey: a continuous cycle of engagement with customers as they move from Awareness to Conversion to Advocacy.
Video is one of the most powerful tools that marketers have to move customers through this journey. In this session, Chris Bondhus, Director Demand Generation at Brightcove, will highlight how organizations using video as a key part of their marketing strategy are ahead of the game.
This session takes place on June 17th at the Digital Media Virtual Summit . We hope to see you there!
