Is Employee Engagement Important in a Customer Centric Organization?
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
|
By Jesse Hopps
With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be. The path to becoming more customer-centric runs right through a company's culture and employees. Without high levels of employee engagement, customer centricity will remain out of reach.
