Marketing Analytics 101 Webinar
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
This free webinar covers:
- What Internet marketing metrics to track and how to gather data about your website
- How to measure the ROI of each lead generation channel
- How to run tests to improve the effectiveness of your lead generation efforts
- How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
