Creating a Cross-Channel Mobile Marketing Strategy
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
With the rise of smartphones and tablets, the number of mobile devices has outpaced the global population. According to CompTIA’s 2014 annual Trends in Enterprise Mobility study, more than 70% of organizations have made some level of investment to build out mobility solutions.
This presentation takes place on June 17th at the Digital Media Virtual Summit and is part of Marketo's Definitive Guide to Mobile Marketing. Join Marketo's Vidya Chadaga, Director of Product Marketing, to discover how to:
- Think strategically about mobile marketing
- Clearly define goals and KPIs
- Develop an integrated cross-channel marketing strategy
It is now more important than ever to integrate mobile into your marketing mix and target customers in real-time.
