Marketing Automation Vendors In Businesses Large And Small

Did you know that many marketing and sales departments in companies automate repetitive tasks by using software applications and platforms? This concept is known as marketing automation and today, there are numerous vendors that provide companies with this particular service.

A difficulty that companies encounter today is in selecting the right marketing automation vendor for the task. A company must choose the right vendor in order to install a platform that addresses that company’s specific needs and requirements.

Solving the Problem

In this scenario, you are in a position where your company needs to install a marketing automation platform to address repetitive functions and tasks that your marketing team has to deal with. It is beneficial to create and develop a marketing automation vendor matrix to help you select the best company for the job. This matrix will provide you with critical need-to-know information regarding each of the vendors you are considering and that offer marketing automation solutions.

How You Benefit from Using a Marketing Automation Vendor Matrix

In many companies today, vendor selection is an important process and plays a significant role in business operations. By using a marketing automation vendor matrix, you will benefit by:

• being provided with the descriptions of more than 30 vendors
• not having to search numerous random websites
• providing you with key information and vendor pricing
• save time (up to 20 hours) researching vendors online

Additionally, the benefits go beyond using a matrix and being able to select the right company to install the application and platform you need. You also have to consider how that matrix will be indirectly responsible for the benefits that automating those repetitive marketing tasks provides. You will be able to benefit from marketing automation by enhancing your cross-channel communications. In the long-run, this will have a positive impact on your lead generation strategies and enable you to receive more qualified sales leads.