Lead Generation through LinkedIn

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

LinkedIn has become the most popular social networking channel for professionals. Here are a few reasons why:

  1. It gives you the ability to share your work experience
  2. It's easy to make new contacts
  3. You can request references from previous employers & colleagues

For these reasons and many others, LinkedIn may be the optimal solution to complement your current lead generation practices.

In order to help companies and individuals use LinkedIn to optimize their lead generation practices, HubSpot has written a free eBook called How to Generate Leads Using LinkedIn.

This eBook contains quality advice from LinkedIn experts. To download the full report, click on the image below:

How We Can Help

If you are in the process of auditing your current lead generation process, take a quick look at these tools:

Lead and Customer Acquisition Model

Lead Generation Prioritization Tool

Lead Scoring Guide

Lead Scoring Template

Qualified Lead Definition Tool

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