Making Sense of Unstructured Data - MarketingTango
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Unstructured data can be a tremendous source of marketing insight. Tumblr is starting to analyze the millions of images posted daily to "recognize" products and brands, and plans to provide these brands with insights on how their brands are perceived.
