Market Requirements Document
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Market Requirements Document - The purpose of this tool is to help you achieve product development approval by: defining the product & target market segment; determining market & opportunity size; documenting customer/prospect needs; analyzing competitive solutions; and building a business case for the development of your product.
