Market Research Report

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

Market Research Report - The purpose of this tool is to help you communicate findings from a market research project. A Market Research Report is a formal management communication document that provides an executive summary, description of the problem, objectives, research design & methodology, information sources, results, action-oriented recommendations, and appendix.

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Why Most Strategy Fails—and What to Do Instead

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