Brand Assessment Tool
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Brand Assessment Tool – Use this prescriptive self-assessment tool to evaluate your organization from a Branding perspective. Rate your compliance with best practices across the following dimensions: Brand Strategy, Brand Alignment, Brand Communication, and Brand Execution. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement.
