Evaluating Candidate Interviews
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps

So you have just finished a round of 5 interviews, and most of the candidates seem to be competent enough; how are you going to select the right person? With so many factors influencing hiring decisions, and so much risk of making the wrong hire, you need a method for quickly, effectively, evaluating each of the candidates. Use Demand Metric's Interview Evaluation Matrix to eliminate the guesswork.
What are Decision-Making Criteria for Hiring?
- Relevant Experience - Has the candidate worked in your industry before? Have they demonstrated a deep understanding of your business? How recent is their relevant experience? What are their academic credentials?
- Skill Set - does the candidate have the leadership, communication, problem-solving, analytical, project management, technical, performance measurement, and general management skills required for the position?
- Professionalism - did the candidate offer references? Were they on-time and professionally dressed? Was their attitude calm and confident? Do you feel that the answers to your questions displayed honesty and integrity?
- Knowledge of Position - do you feel that the candidate really understands what it will take to be successful in this job? Did they provide a plan of attack to take your organization from its current state to the goal state?
- Personality & Fit - is this candidate a good fit for your company culture? Did everyone else agree that this person would be well received by staff? How enthusiastic and self-motivated do you believe this candidate will be?
Action Plan:
- Be Prepared - use Demand Metric's Interview Questions Tool to create a set of standardized questions you can reuse for future interviews.
- Conduct your Interviews - use your Interview Questions Tool to control the discussion. Listen carefully to each response and read body language.
- Evaluate Each Candidate - use our Interview Evaluation Matrix to conduct an apples-to-apples comparison for each of your candidates.
- Make the Hiring Decision - use your evaluation to select the right person.