Product Positioning Tool
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Product Positioning Tool – The purpose of this tool is to help you position your product by: defining the product, highlighting the target market, identifying industry problems, describing your solution, documenting problem-oriented features, and creating primary messaging. Additionally, this tool contains a Competitive Positioning Map and a Product Comparison Matrix to help you position your products within your industry.
