Why B2B Sales Leads Don't Convert (and Who Is to Blame) @MarketingProfs @Showpad @DemandMetric
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
The Blame Game
- Aside from price, there is little agreement between sales and marketing professionals about why deals fail to close with qualified prospects.
- Sales professionals cite the lack of marketing assets and support as the top reason they fail to close deals.
- Marketers' view of the top cause of failure—lack of empowerment to negotiate—is more sympathetic to their Sales colleagues. However, the second-ranked cause is not: lack of sales skill or ability.
