Product Requirements Document

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

Product Requirements Document - The purpose of this tool is to provide the product development team with the business requirements they need to build the right product for the market. This document includes: market requirements document, product development schedule, and product sanity-check (contract).

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Why Most Strategy Fails—and What to Do Instead

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