Metrics that Matter: How to Use Data Insights to Impact Revenue
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
New marketing tools and rapidly changing buyer behavior require fresh thinking by modern marketers about the best metrics for evaluating the return on a marketing team’s efforts. The old rules of relying on metrics like brand awareness, cost per lead, and email open rates are in need of an update. So, what are the metrics you should be focusing on today?
Join Gal Josefsberg, VP of Product Marketing and Management for Act-On Software as he discusses the rising trends in data for B2B marketers as we move beyond surface level data metrics, and tie them to campaign effectiveness and revenue generated.
In this session you will learn:
- How to move past surface level data
- How to Determine Metrics that evaluate ROI
- Specific use case examples
