Governing your Corporate Website
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation. Use Demand Metric's downloadable Privacy Policy template, and Terms of Use template as a base-line when creating these essential website policies.
What Goes into a Privacy Policy?
- What Information We Collect - this section outlines what information you collect, including name, contact details, credit information, etc.
- How We Use This Information - the purpose for collecting information.
- Who We Share This Information With - documents who, if any, third-parties will receive information that your organization is collecting.
Action Plan:
- Define User Scenarios - document why different types of users will navigate to your website. Gather your information requirements so that you can include these in your Privacy Policy and Terms of Use.
- Set your Privacy Policy - use Demand Metric's downloadable Privacy Policy template to get the ball rolling with customizing your unique policy.
- Determine Terms of Use - add your organization-specific terms & conditions to Demand Metric's downloadable Terms of Use template.
- Obtain Legal Counsel - consult your legal team when you have finished your draft policies to ensure you have captured your organization's requirements adequately.
- Post your Policies - upload your policies to the corporate website.
- Update as Necessary - as your organization makes changes to its website strategy or operating processes, update your website policies accordingly.
Bottom-Line:
Before you launch your corporate website, be sure to govern its usage with a Privacy Policy & Terms of Use.
