Advanced Marketing Analytics Made Easy!

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

As the Chief Analyst at Demand Metric, it’s my responsibility to stay on top of current marketing trends. As a result, I tend to watch a lot of webinars. If you’ve ever attended a webinar you probably feel the same I do – they can be extremely boring, very tiresome and too often uninspiring!

I know it’s a Monday afternoon in the summer and I should probably be golfing or at the cottage but I decided to watch this video instead. Believe it or not, I actually found this webinar on Web Analytics extremely informative, very interesting and laugh out loud hilarious! If “web analytics” and “hilarious” sounds like an oxymoron…check it out for yourself!

Take an hour out of your day and listen to Avinash Kaushik (Analytics Evangelist for Google) discuss how to use data to make decisions. After coming from an offline marketing background, where one of the major problems is lack of data, Avinash shares some very interesting insights about how to use the abundance of data available online.

If you’re trying to understand what to do with the mountain of data in front of you, check out this webinar immediately!

Advanced Marketing Analytics (AZ501)

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