Lead Generation & Marketing Automation How-To Guide

You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.

By Jesse Hopps

Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.

How Will This How-To Guide Help You?

Proven Step-By-Step Framework
Clearly Defined Action Items
Practical Templates & Tools (90)

This guide was created to help you assess your capabilities, develop an effective lead generation strategy, organize resources & responsibilities, design and produce marketing collateral, increase website traffic & functionality, develop public/analyst relations, understand marketing automation options, and implement lead generation programs.