CRM Program Maturity Assessment
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
CRM Program Maturity Assessment - Use this prescriptive self-assessment tool to evaluate your organization’s CRM Program Maturity. Rate your compliance with best practices across the following dimensions: Senior Management Commitment, Alignment with Business Goals, Level of Process Documentation, Data Management & Accuracy, Customer-Centricity, System Training & Support, User Adoption, and Customer Satisfaction. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement.
