Deconstructing Lead Scoring
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Using Marketing Automation to Streamline Lead Generation
Software Advice recently documented a video series on "How to Prioritize Leads" led by partner and founder of BlueBird Strategies, Mac McConnell. In Part 1 of this 3 part series, McConnell highlights how lead scoring streamlines the sales funnel and how to avoid the pitfalls traditionally associated with lead generation.
To view McConnell's insightful segment, watch the short video below:
How to Prioritize Leads - Part 1 | Whiteboard Session
How We Can Help
If you are currently in the process of exploring marketing automation or deciding if marketing automation is the right path for your company, consider using the following Demand Metric tools and templates:
