Promote Corporate Events with Press Releases
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use our Public Relations Plan and Press Release Template to guide you through the process.
When is a Good Time for a Press Release?
- Corporate Anniversaries & Milestones - are you celebrating any anniversaries or milestones in the next few months? If so, this is a perfect time to engage the media with your story and get some free publicity.
- New Customer Acquisition - rapidly expanding hosted CRM vendor, salesforce.com, does a press release for just about every customer they sign up on their service. Learn from this market leader and do co-promotions.
- Industry Conferences & Tradeshows - if you are hosting or sponsoring a major industry conference, have a keynote speaker, or will be featured at a tradeshow, consider writing a press release to increase attendance rates.
- Hiring New Executives - if you have just hired a top notch executive to steer your organization, use the opportunity to communicate to stakeholders.
- Launching New Products - new product offerings or entering an emerging market is another excellent time to provide journalists with content ideas.
- Promoting Social Responsibility - don't miss the chance to communicate your social values and programs to the community that supports you.
- Grand Openings - inform your market about new store locations, grand openings, or other business news that they will find interesting and timely.
Action Plan:
- Learn PR Best Practices - read our report Building Successful PR Campaigns to learn how to develop a solid, measurable, PR program in your organization. You don't have to be an expert to keep this function in-house.
- Create a Public Relations Plan - use our Public Relations Plan template to build your annual media plan.
- Develop your Press Release - use our Press Release Template as a starting point when developing your press release. Submit your release using PR Web or PR Newswire and then track your results over the coming weeks.
