[Infographic] Highlights from Research into Content & the Buyer's Journey @ioninteractive
Organizations of all sizes are recognizing that content is the best way to influence buyers during their journey from need realization to purchase decision.
Marketers are finding that formats that used to work don’t pull audience interest like they once did. The content clutter that is producing content fatigue is causing marketers to innovate with new forms of content, and the common denominator of what works best is engagement. Any content that stimulates engagement with a member of the target audience is far more effective and influential than content that doesn’t.
Check out this awesome infographic from ion interactive to find out how effectively marketers are using content to influence the buyer’s journey.
http://apps.ioninteractive.com/site/infographic/demand-metric-content-ma...
