Avoiding Mobile Marketing Mistakes

A recurring theme in recent conversations I’ve had with members of the Demand Metric community is Mobile Marketing. It seems pretty clear that many companies are thinking about it, some are making plans for it and a few have embraced it.

I don’t think the coming Mobile Marketing tsunami will surprise anyone, not with mobile phone adoption rates between 80 and 90 percent. As pervasive as the mobile channel is, there are certainly risks for organizations that are careless in their approach to marketing through it.

John Arnold, Director of Education at the Mobile Marketing Association, has written an excellent piece for Entrepreneur.com titled, "Top Five Mobile Marketing Mistakes". At Demand Metric, we just published our Mobile Marketing toolkit that can help our members who are pursuing a Mobile Marketing strategy not only avoid some of the mistakes listed in this article, but to have a fast, intelligent start to such an initiative.

For example, one of the mistakes covered in the article is “taking privacy concerns lightly”. Using the new Mobile Device Policy Template will allow you to consider the privacy and security issues associated with your Mobile Marketing strategy. Other tools in the Demand Metric Mobile Marketing toolkit let you develop your business case, assess the risks, develop a project charter, create a mobile marketing job description and more in this 15-tool kit. Visit the Demand Metric website to see videos on the individual tools.

Where are you on the Mobile Marketing continuum? Let us know – send a message to [email protected] so we can recommend tools or connect you with resources to help you.